When I was a fresh college grad, I interviewed with Leo Burnett, one of the world's top 10 ad agencies. I made it through the college recruiting process and was flown to their Chicago headquarters for a day of second round interviews. I was 9 gatekeepers away from achieving my lifelong dream of being a hotshot ad executive. All I had to do was convince 5 of them that I was the right man for the job.
I convinced 4. I was crushed.
That day, I doused my dream with lighter fluid, lit it on fire and stomped on its charred remains. I'm not good at dealing with failure.
Keep the above backstory in mind. Let me move onto the topic of the day: wipes. I'm thinking by now you've clued into the fact that I'm doing this campaign for Huggies. Before all this, I honestly thought "pfft. wipes are wipes." In fact, right after the wipes Huggies sent me ran out, we went and bought some el cheapo ones. They ripped on me. Multiple times. Right as I was grabbing them out of our dispenser. Right when Lessi was pooping mid-change. I wish someone were there to take a picture of me every time I stood dumbfounded, one hand hoisting my baby's legs, the other hand weilding a torn-off corner of a bargain baby wipe. FAILblog gold.
And the other day, out of the blue, d wife texted me wistfully about the days when we had the "good wipes." The pain is real, ladies and gentlemen.
Huggies, you inspired me. Not only to wipe with confidence, but also to tell the world through advertising how good your wipes are. Today, my dream rises up from the ashes. Leo Burnett executive number 5, eat your heart out.
By the way, I'm giving away 5 tubs of the good stuff. If you have a baby or anything else you'd like wiped, leave a comment with a good poop story of your own. Or tell me how awesome I am at commercials. I'll randomly draw a winner next week.